(1)One of the key conventions that I have used Is the teaser and the date. The date that the film comes out is October because it's a horror film and October is a month where people celebrate Halloween. The teaser is promoting the poster by which means "This is more than Revenge". The audience will be excited over the poster because the color scheme is unique because not that many people or film industries use that color the color I went for was like a Glow gray and Wine red the red represents love and death blood. The white glow represents resurrection and relates to death.

(2)The genre that I went for is horror the audience will know straight away that poster is related to horror because of the color scheme. The colors that relate to horror because the color red represents love to hate and death. The character also relates to the theme and genre. If you look closely at the poster you'll see that the character looks worried sad angry. This is brilliant because this will make the audience infer on what he is thinking the. Another character is my brother who in the film dies and the setting is in a river where the sun's rising.

(3) The institution I used to promote my film is Warner brothers logo this institution is promoting my film poster and film because this institution compony is a big company because so many people will know that if you see that logo it's worthwhile. Also, this will make the audience excited because many movies that are produced by warner bros are very good and win many awards. 

(4) The synergy from my film is that you will see the grave and the death of a brother and also his way of finding his revenge. This also relates because the teaser " This is more than Revenge" backs up my point because the film is about horror and action and n the poster and film they both have it worded there.

(5) The setting is set in London where it is an urban place and a lively environment but also it can be dangerous because in the film my brother dies in London and is buried. This is also stereotype because in the film they accuse the killer of being black but actually, he's Asian. Gender this film is 60% men and 40% women so its close to be even.